![]() There is too much broadcasting and not enough conversing. ![]() That has become more and more difficult on Twitter likely because of its growth. Twitter has become difficult: There was a time where you could meet new people, have insightful comments and linked retweeted, engage in conversation.So here’s what we meant (and by we in this case, I mean me because Sonali isn’t looking over my shoulder right now): I know, pretty dangerous blanket statement, huh? The interesting thing they told us is after those remarks they spoke to others who agreed with us.įor those who weren’t there, we pretty much said that Twitter was dead. More than one person has come back to me/ Sonali after our PRSA Richmond presentation concerned and surprised about our remarks about the future of Twitter. Of course, I believe the world will be a better place if everyone follows Emily’s advice, so we’re making the Brew it Forward sign available to anyone who wants it under a Creative Commons license (you can do what you want with it, as long as you don’t sell it and as long as you share any changes you make under an equally permissible license). So, this morning Emily announced the new policy at our weekly staff meeting. It was also suggested that perhaps a sign should be created enunciating this policy, so I took a few minutes the other day to throw something together.Īnd, you know what they say making a sign makes it true. One morning recently the topic came up, and Emily had a suggestion: if you take the last cup, brew another pot-a policy I thought could truly get behind. But still, none of the coffee drinkers like it very much. Actually, scratch that, I’m definitely exaggerating. ![]() I’m not exaggerating when I say the most horrible thing that happens around the office is when there’s no coffee left in the coffee pot. We have the privilege of getting to know the businesses inside out, hearing the stories and seeing the hard work that is put in everyday to deliver at such a caliber.īut who says luxury can’t have a sense of humor? I love this shot from May 2011 issue of Harper’s Bazaar with the cast of Bridesmaids in the midst of a materialistic orgy, cleverly likening Bridesmaids as the female version of The Hangover. We love working with this industry because we share our clients’ pride in creating these amazing goods and services. I see this in a designer spending years perfecting the shape of a garment and traveling to Italy to find just the right fabric. I see this in a retailer whose every catalog is held to the standards of an editorial fashion shoot. I see this in a jeweler’s seventh-generation artisans taking days to carefully shape pieces of sterling silver and gemstones into delicate bangles. To us, the notion of luxury reflects a dedication to sourcing and serving the best of the world’s talents and resources to create a product of meaning and value. We take a slightly different perspective. Others might get philosophical on you and explain that luxury is intangible, a precious moment of satisfaction or ease. Some equate luxury with items bearing exorbitant price tags. If you turn to the dictionary, you will find definitions of abundance, extravagance and the enjoyment of pleasures or comforts that are not absolutely necessary. I wanted to take a moment and discuss what luxury means to us and why we are so passionate for this sector. As with most things, the perception of luxury depends on the lens used. You can find Tony online at his microblog or on Mastodon.We at The Hodges Partnership have been developing a luxury practice over the last couple years. In the brief time since striking out on his own with Fanfare Studio, Tony has established himself as a key collaborator and dependable resource for agencies and companies of all sizes. His areas of expertise include writing, editing, strategy, and playing trumpet - which he’s sure will come in handy for a client some day. An accomplished musician, Tony brings a performer’s collaborative spirit to communications design, development and strategy projects.įor 12 years, Tony worked for Richmond PR firm The Hodges Partnership, one of the top 100 independent PR firms in the country, ultimately serving as Creative Services Director for more than four years. Fanfare was founded in 2021 by Tony Scida, following more than two decades in PR, advertising, legal publishing and non-profit management. Based in Bon Air, Virginia, Fanfare Studio is a creative communications firm focused on helping companies and organizations solve marketing challenges.
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